7/14/26

The Necessity of Marketing

Creating stories is one thing and full of joy. Editing stories is another and full of determination. Publishing books is the distant finish line. But marketing? Now, that’s just a beast I’d rather skirt around. However, marketing is what helps me to be discovered by you and the many others who I’m sure would enjoy reading the stories I write.

There are so many challenges: the time it takes to do the research (and this is on top of the research I do to write my stories), the discernment required when dealing with marketing specialists, and the stamina needed to keep talking up my books on social media.

This is soooo hard!

But without marketing, there are little to no sales. Reviews are anemic. Readers miss out on another great story. So, although I’d rather focus my attention solely on my craft, I am beginning to dip my toe in the wide ocean of marketing. Who knows? Someday, I may even have a few tips to share.

Until then, good luck, fellow authors!